/ About us

A forward-thinking business needs a forward-looking IT partner


Years’ experience


Onshore professionals


Users impacted

Move further faster with EmbedIT

As a business leader, you know that the success of your company in the future depends on the technology decisions you make today. Increasing marketplace competition, ever more demanding customers, and the need to reduce your costs. It’s all putting you under pressure to choose an IT partner you can rely on to help you define and deploy the right technology to give you the competitive edge.

Our experience comes from working in large, complex, highly regulated businesses in regions with incredibly fast-growing digital economies. We have the proven expertise and foresight to help you get further faster.

What we do

Maximise operational efficiencies through digitalisation and automation of core business functions

Create preference-driving customer experiences with engaging mobile apps

Reduce the risk and impact of security threats with leading-edge cyber security

How we work

We know from our experience that our technical know-how alone isn’t enough to deliver solutions that are truly transformative and have real business impact. It’s how we work that makes us the forward-looking IT partner of choice.

What does forward mean to us?

It means a formal commitment to our customers that defines the type of relationships we want to build.
Relationships that help us accelerate the delivery of IT solutions to help our customers advance the achievement of their business ambitions. It’s our Forward Manifesto™

The EmbedIT Forward Manifesto™

Business impact first

Forward is taking the time to understand your business goals and operational needs – at the start of every project

Deep sector expertise

Forward is making sure your project team always includes an expert with deep knowledge of your specific sector

More foresight

Forward is using all our collective knowledge and expertise to deliver solutions that meet your needs today and into the future

Future ready solutions

Forward is anticipating and addressing your needs for both scalability and security in every project

Accelerating progress

Forward is balancing the deep technology expertise of our people with just the right amount of process to deliver quality at speed


Forward is communicating proactively, engaging openly, and sharing our knowledge and expertise generously to keep projects moving forward

Together as one

Forward is recognising that contracts are valuable but forging closer collaborative relationships produce more impactful solutions aligned to your current priorities


Forward is keeping our promises and taking responsibility to make things right if we make a mistake

We are the people of EmbedIT

We're all here because of our individual skills, expertise and ‘can do’ attitude, but we know we're even better when we work closely together – with each other and our clients – to help their businesses go further faster.

Our leadership team

Our leadership team understands that their highest calling is to build a culture that enables our people to feel heard, valued, and capable of doing their best work for our clients.

Executive committee

Jan Cenkr

Jiří Jaroš
Business Growth

Roman Polanský
Finance & Operations

Jan Zamazal

Senior management team

Martin Talpa
Core Platforms

Petr Dolejší
Digital Channels

Kateřina Lesch
Data & AI Solutions

Dušan Havelka
Infrastructure Services

Our sales team

Helena Soukupová

Libor Kovář

Our experts

What can we
help you achieve?

Choose forward and let’s get working

How far will your career take you?

Choose forward and see for yourself

Part of the PPF Group

PPF Group is an international investment group based in Prague with operations in 25 countries across Europe, North America and Asia, and total assets of over €40 billion.